Project: Hello Vietnam

Hello Vietnam is the Vietnamese Student Association’s annual culture show and fundraiser that enhances the cultural enrichment of campus and the city.

My Role

Research and planning

Strategize the creative direction of the campaign

Create digital & print content

Create cohesive social media posts that aligned with the 2024 theme

Increase ticket sales

Increase awareness of Hello Vietnam

Reach more individuals in the community through advertisements, sponsorships and other promotional activities

The goals

the strategy

Make the campaign nostalgic for the parents. Touch the hearts of the families. Make the campaign more than a fundraiser.

Moodboard

More Work